Digital Transformation in Marketing: Effective Concepts and Applications

Digital transformation can be simply understood as the process of bringing technology into every corner of the way businesses operate to not only improve performance but also change the entire way of approaching customers. With technologies such as artificial intelligence (AI), cloud data, and the Internet of Things (IoT), businesses don't stop at digitizing documents or automating processes. The larger goal is to create unique experiences for customers, promote sustainable growth, and comprehensively transform corporate culture.  

What Is Digital Transformation

Digital transformation can be divided into three distinct levels. The first is the digitization of basic data and processes. Then, as businesses get used to it, innovating the way they operate will make a real difference, helping businesses respond more quickly to changes from the market. The last is comprehensive transformation – that is, restructuring everything from processes, products to how to serve, helping businesses get ready for an increasingly technological world. 

For many businesses, digital transformation is no longer an option but an inevitable need to survive and develop in the new era. 

In the past, marketing activities mainly relied on traditional channels such as advertising in newspapers, television or distributing leaflets. However, as the internet and social networks grow strongly, the effectiveness of these channels is decreasing. 

Benefit Digital Transformation

Today, consumers spend most of their time on online platforms, from searching for information to shopping to interacting with brands. This poses an urgent need for businesses to transform to digital marketing, helping them reach customers more quickly and effectively. 

Although it requires investment in technology and human resource training, digital transformation in Marketing is an indispensable step if businesses want to develop sustainably in the digital era. Only by adapting and innovating can businesses maintain their position and meet the increasingly high expectations of customers. 

Step 1: Define clear and specific goals 

The first thing in the digital transformation process is to define specific, feasible, and measurable goals. Based on data from previous campaigns to better understand the wants and needs of customers. 

Step 2: Segment your audience  

Segmenting your audience doesn't just stop at demographics, you can also segment your customers by their interests, online behavior, or even how they interact with your brand. This segmentation is the foundation that makes it easy for you to personalize your campaigns, creating greater closeness and attraction in each marketing activity. 

Step 3: Set up automated scenarios  

An effective digital transformation strategy needs clear "if-then" scenarios.  

For example, if a customer opens a welcome email, they may receive more offer information, but if they don't, you can resend a reminder or provide other content to grab attention.  

Step 4: Track, evaluate, and measure 

Experiment with different options in your campaigns to identify the most relevant content and messaging.  

For example, if your email open rate is low, try changing the subject line, and if your email open rate is already high, focus on a call to action to get a higher conversion rate. 

Digital transformation in Marketing requires experimentation and flexibility to adapt to market changes. But when done right, businesses will be able to increase efficiency, optimize costs, and build a more sustainable relationship with customers. 

With thousands of advertising messages coming to consumers every day, very few of them are remembered. In order for your message to really stand out and be bold in the minds of customers, digital transformation in Marketing requires not only technology but also a sophisticated and user-experience-oriented strategy. 

Some important points to note: 

Starbucks comprehensively transforms digitally from Website, Email to online ordering channel 

Starbucks is a good example of success in digital transformation. This coffee brand not only stands out with its global store system, but also with a smooth digital experience. From personalized email marketing to mobile apps to online ordering systems, Starbucks optimizes every step of the way to provide a close and convenient experience for customers. 

What sets Starbucks apart is how they exploit data to understand the preferences of each user. The lesson from Starbucks shows that digital transformation in Marketing is not only about improving convenience, but also about building a deep connection with customers through personalized experiences. 

Unilever customer database app 

Unilever, a long-established multinational corporation, has created a huge network of customer databases, helping to optimize each of its marketing strategies. With more than 190 countries where products are consumed, Unilever has a huge repository of data from many sources such as online registrations, partner websites, and loyal customer information. 

In particular, this focus on data analysis helps Unilever understand each customer group, thereby launching effective and cost-effective advertising campaigns. For example, instead of spending 500,000 euros on traditional methods, Unilever can invest only 100,000 euros/month to target Baby Dove customers in India – a clear demonstration that digital transformation has optimized the way Unilever reaches customers.  

Hopefully, through this article, you will have a clearer view of digital transformation in Marketing and understand how to apply it to businesses to increase the efficiency of customer access as well as improve the quality of products and services. Digital transformation is not only a trend but also an essential solution for businesses that want to reach far and be sustainable in the modern market. If you are looking for a comprehensive and effective digital transformation solution, BENOCODE - A place that makes it easy for you to find tools and solutions for digital transformation quickly and easily, suitable based on the features, scale and field that the business wants.