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What is Digital Marketing? Learn from basic to advanced
Shoppers are starting to interact with electronic devices more, so the emergence of digital marketing is not just a trend but has become an "unwritten law" in modern marketing. "Where customers are, Marketing is there" – this is the reason why businesses are constantly looking for ways to reach potential customers through online channels.
But for many beginners, digital marketing can be quite a complicated world with a wide range of terms and tools. In this article, BENOCODE will help you understand what Digital Marketing is, from basic knowledge to advanced skills - so that you can gradually master this field and achieve business efficiency in the digital environment.
Table of content
1. What is Digital Marketing?
Digital Marketing is a method of promoting products and services to customers through digital platforms such as websites, social networks, search engines, and mobile devices. If traditional marketing has difficulty measuring effectiveness and reaching consumers in real time, digital marketing is the solution, helping businesses better understand customer behavior and create a flexible approach strategy that is close to needs.
Thanks to the rapid development of technology, Digital Marketing is gradually occupying the "battlefield" in modern marketing activities. This helps businesses not only increase customer reach but also optimize advertising costs thanks to accurate and diverse measurement tools. But that also brings challenges: in the digital advertising "sea", how does your business stand out and make customers remember?
Don't be in a hurry, BENOCODE will help you understand the nature of Digital Marketing, the principles and techniques necessary for you to start or improve your effectiveness in this competitive digital environment.
2. Benefits of Digital Marketing for Businesses
Digital Marketing is increasingly proving to be a powerful tool to help businesses reach customers more effectively. Let's take a look at the specific benefits to understand why Digital Marketing is a trend not to be missed!
Convenience
Verdict: Customers don't always have time to come to the site or wait for service. With Digital Marketing, your products and services are always ready to "meet" customers anytime, anywhere.
Fact: Thanks to digital marketing, you can promote your products 24/7. Customers also have easy access to information through online platforms, making it possible for them to make decisions faster without time and geography barriers.
Low advertising costs
Verdict: If you're on a tight budget, traditional advertising can be a burden. Digital Marketing helps small and medium-sized businesses promote without having to worry about costs.
Reality: With tools like Facebook Ads or Google Ads, you can optimize your budget and measure specific performance. This is especially important for startups or businesses that want to control costs.
Fast speed and wide coverage
Verdict: Conveying the message quickly and reaching a large number of customers is not easy with traditional forms of advertising.
Reality: You can launch an ad campaign globally in just a few minutes. This not only increases coverage, but also makes a deep impression on potential customers.
Easy to measure, analyze, and control
Verdict: Lack of transparency is a major weakness of traditional advertising. With Digital Marketing, every metric is clearly measured and analyzed.
Reality: Tools like Google Analytics help you track your customers' every move. From there, you can easily adjust and optimize your strategy, helping to achieve high efficiency without having to "guess."
Build long-term relationships with customers
Verdict: Digital marketing is not only advertising, but also a way to build trust and long-term customer engagement.
Reality: Through channels such as email and social networks, you can regularly interact and respond directly, helping customers feel closer and more cared for.
Choose your target customers
Verdict: Not all customers are the right fit for your product, and choosing the right audience helps avoid wasting your budget.
Reality: Digital marketing allows you to target accurately based on customer data and behavior. This helps increase conversion rates because you're not only reaching the right people, but you're also delivering the right message.
3. Steps to Digital Marketing Planning
Step 1: Define clear goals
Clearly define what you want to achieve through a digital marketing campaign, such as increasing revenue, attracting more customers, or improving brand awareness?
Set specific goals according to the SMART method (Specific, Measurable, Achievable, Realistic, Timely) to easily track progress and make adjustments as needed.
For example, increase website traffic by 15% in 3 months or reach 1000 new email signups per month.
Step 2: Market and competitor research
Understanding your target customers is vital. Analyze your customers' age, interests, and behavior, and track your competitors' strategies. This not only helps you understand your customers, but also finds "gaps" that you can exploit, helping you stand out from the competition.
Step 3: Create content and build a message
The content must be really valuable and touch the "pain" of the customer. Don't just focus on sales, provide useful information that is true to the needs of customers.
Create clear, consistent messaging, and tailor content to suit each customer group to increase connectivity.
Step 4: Choose a content delivery tool
Choose the channels that are most suitable for your target audience, such as social networks, email marketing to take care of old customers. Choosing and optimizing the right channel will save time, budget and help the content reach the right customers.
Step 5: Allocate budget and resources
Finance is important, but don't just focus on money. Calculate and allocate the manpower, time, and tools needed for each step. A detailed plan with a specific time helps the team understand the task and complete the work smoothly.
Step 6: Monitor and evaluate effectiveness
Track metrics such as traffic, conversion rate, and ROI to evaluate performance and adjust campaigns. Don't be afraid to change direction when you notice weaknesses, continuous optimization helps you save costs and achieve better results.
The above steps will help you build a sustainable and appropriate digital marketing strategy, aiming for long-term goals instead of just short-term results.
4. Indicators to measure and evaluate the effectiveness of Digital Marketing activities
ROI (Return on Investment)
Definition: ROI helps you know whether the amount of money invested in Digital Marketing is profitable or not. This is an indicator that many businesses are concerned about because if the campaign is not effective, the ROI will be low, leading to budget waste.
Formula: (Profit Earned / Investment Cost) x 100%
What it means: If the ROI is high, the campaign is on the right track, bringing a lot of profit. Conversely, a low ROI indicates that the campaign needs to be adjusted or stopped to avoid waste.
CPW (Cost Per Website Visit)
Definition: CPW tells you how much you're paying to drive a visit to your website through ad campaigns.
Formula: Total Advertising Cost / Number of Website Visitors
What it means: If your CPW is too high, you're paying too much per visit, which may be due to the wrong content or audience. Adjusting your CPW helps you optimize your ad budget.
CPL (Cost per Lead)
Definition: CPL refers to the cost of generating a lead from digital marketing campaigns.
Formula: Total Advertising Cost / Number of Leads Collected
What it means: If the CPL is low, the campaign is effective in attracting leads. In contrast, a high CPL can be caused by the need for better targeting or optimizing content to make it more engaging.
Conversion Rate
Definition: This is the percentage of users who take a desired action, like a purchase or subscription, compared to the total number of visitors.
Formula: (Number of Conversions / Number of Visits) x 100
What it means: Conversion rate tells you whether your campaign is really engaging and likely to close the deal. A high rate means that you are succeeding in attracting and convincing users.
Incremental Sales
Definition: This is the additional revenue generated by a Digital Marketing campaign compared to the revenue without a campaign.
Formula: Post-campaign revenue – Pre-campaign revenue
What it means: This metric helps you see the direct impact of your campaigns on sales. If additional sales are low or non-existent, the campaign may need to be reconsidered.
5. Popular effective forms of Digital Marketing
Choosing the right form of Digital Marketing not only helps businesses reach customers effectively but also optimizes costs and time. Here are some forms of digital marketing that are popular and have the potential to make a big impact on businesses.
Search Engine Optimization (SEO)
SEO is one of the most basic yet effective ways to increase website visits. By optimizing your website to rank high on search engines like Google, you can attract your target customers without advertising costs. SEO requires a long-term strategy and continuous improvement, but its effectiveness is often well worth the effort.
Content Marketing
The goal of content marketing is to connect with customers through valuable content. Popular forms of content such as blog posts, ebooks, and infographics not only help convey information in an intimate way, but also contribute to increased organic traffic. When your content is useful, customers will gradually trust and become potential buyers.
Social Media Marketing
Social Media Marketing is an indispensable form of digital marketing, especially when customers are spending more and more time on social networks. Platforms such as Facebook, Instagram, and LinkedIn not only help businesses engage with customers, but also increase brand recognition and drive website traffic.
Pay-Per-Click (PPC)
PPC is a paid advertising method based on clicks on ads. Google Ads is a popular form of PPC, businesses have to pay to show up in the top position on the search results page. PPC is effective for increasing visits instantly, however, you need to manage your costs and keywords carefully to ensure profits.
Affiliate Marketing
It is a type of advertising that receives a commission when promoting a product or service to a partner. For businesses that want to expand their reach without a large investment, affiliate marketing is an attractive option. Through platforms such as YouTube, blogs, or social networks, partners can reach a wide range of customers without the need for businesses to advertise themselves.
Native Advertising
Native Advertising is a form of advertising that displays naturally in the content stream, helping to attract viewers without making it feel like an advertisement. The strength of Native Advertising is that they are not as "annoying" as traditional advertising, and are often more likely to retain viewers.
Marketing Automation
Marketing Automation helps businesses automate marketing tasks such as sending emails, scheduling social media posts, and managing leads. By reducing the repetitive workload, these tools help marketing teams focus more on strategy and content.
Email Marketing
Email Marketing is still one of the most effective digital marketing channels, helping businesses personalize messages, nurture customers, and optimize costs. However, to avoid being marked as "spam", businesses need to thoroughly categorize customers and send appropriate content. When implemented correctly, email marketing not only attracts but also converts leads effectively and sustainably.
Online PR
Online PR is a way to build an image and manage a brand through online platforms such as blogs, online newspapers, and user reviews. This is a modern form of PR, helping brands create prestige and connect closely with customers through valuable reviews and articles.
Inbound Marketing
Inbound marketing is a comprehensive strategy that focuses on attracting customers through useful content instead of direct advertising. Combining many Digital Marketing tools, from SEO, Content Marketing to Social Media, Inbound helps customers approach the brand naturally, gradually building relationships and creating trust.
6. Conclude
Today's digital marketing is an important factor that helps businesses and individuals effectively connect with customers in a digital environment, where consumers are always online on mobile devices and computers. The power of digital marketing lies in the ability to reach multiple platforms and measure campaign effectiveness, helping to optimize budgets and improve investment efficiency.
Hopefully, through the article BENOCODE shared, it has helped you grasp the basic concepts of Digital Marketing, from how it works to useful tools, to apply to daily work in a practical and effective way.
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