Instructions for using Ladipage from basic to advanced (Part 2) - Secrets to breathe life into each Section to create a unique Landing Page (6 remaining Sections)

7. Customer Reviews Section

7.1. Role:

Boosts product/service credibility by showcasing positive reviews from existing customers. 

7.2. Notes:

• Curate reviews: Select genuine reviews with diverse content and formats (text, video, images).
• Clear display: Arrange reviews in a logical, visually appealing manner.
• Add profile pictures: Help customers visualize the reviewer.

7.3. Tips:

• Encourage customer reviews: Send post-purchase emails inviting customers to review your product/service.
• Utilize plugins: Integrate reviews from platforms like Facebook and Google using plugins.

Customer Review Section on Ladipage

8. Certifications and Commitments Section

8.1. Role:

Confirms product/service quality and reliability through certifications and licenses. 

8.2. Notes:

• Clear display: Place certifications in a prominent position.
• Select relevant certifications: Only display certifications directly related to the product/service.

8.3. Tips:

• Combine with warranties: Offer warranties and return policies to reassure customers.

For health-related products, customers often prioritize product quality certifications. Therefore, showcasing these certifications on your page is essential.

Certifications and Commitments Section on Ladipage

9. Pricing Section

9.1. Role:

Provides clear pricing information for products/services. 

9.2. Notes:

• Logical arrangement: Organize packages based on ascending or descending price.
• Comparisons: If offering multiple packages, create comparison tables for easy selection.

9.3. Tips:

• Highlight promotional packages: If applicable, emphasize promotional packages to attract attention.

You can refer to how a cooling tea brand highlights their promotions in the image below. Clearly, the offers are designed to be highly visible, capturing maximum attention when scrolling through the page. It's like wearing a red dress in a sea of white.

Pricing Section on Ladipage

10. Registration Form Section

10.1. Role:

Collects potential customer contact information. 

10.2. Notes:

• Simple design: Keep the form concise, requesting only essential information.
• Encourage registration: Use compelling calls to action.

10.3. Tips:

• Integrate with email marketing systems: Send marketing emails after customers register.

Many of you have experienced filling out registration forms, right? Collecting customer information through landing page registration forms is a smart move. With just a few basic details like email or phone number, businesses can build a quality lead list. From there, you can regularly send updates about products, services, and attractive promotions, maintaining customer relationships and increasing conversion rates. However, to obtain customer information, you'll need to create truly impressive introductions to entice customers to share their contact details.

Registration Form on Ladipage

11. Call-to-Action (CTA) Section

11.1. Role:

Encourages desired actions (purchase, registration, contact). 

11.2. Notes:

• Prominent CTA button: Use appropriate colors, size, and placement to attract attention.
• Clear call to action: Use strong, urgent language.

11.3. Tips:

• Create multiple CTAs: Place CTAs in various locations on the page.
• A/B testing: Experiment with different CTA versions to find the most effective one.

These CTAs are usually quite eye-catching and often include animations to "invite" customers to click. The placement of CTAs is not fixed; it depends on the content and context to find the most suitable position.

CTA Section on Ladipage

12. FAQ Section

12.1. Role:

Answers common customer questions. 

12.2. Notes:

• Categorize by topic: Group questions into relevant categories for easy searching.
• Concise answers: Provide brief, direct answers.

12.3. Tips:

• Update regularly: Add new questions as needed.

Based on research and actual customer inquiries, you'll need to compile frequently asked questions and update them on your page. Additionally, these questions should be regularly reviewed and adjusted to suit each specific time period.

FAQ Section on Ladipage

And so, we've explored and perfected a professional landing page with 12 essential sections. With this knowledge, you can confidently create impressive and effective landing pages. But our journey doesn't end here! In Part 4, we'll delve into how to publish landing pages on various platforms.

Experience setting up 6 sections in the article here: