How to integrate Zoho Bigin with Mailchimp in just 5 minutes

1. Why integrate Mailchimp with Bigin?

Mailchimp is a leading marketing automation platform that helps businesses connect with their customers more effectively. With the slogan "Marketing smarts for big ideas," it offers user-friendly tools to create professional emails, manage contact lists, and analyze campaign performance.

Integrating Zoho Bigin with Mailchimp provides several significant benefits, optimizing customer management and marketing campaign workflows:

• Save Time: Automatically syncing contact lists from Bigin to Mailchimp eliminates manual data entry and reduces the risk of errors.
• Consistent Data: Any updates to contact information in Bigin will automatically reflect in Mailchimp, ensuring you use the most up-to-date data for your campaigns.
• Enhanced Marketing Campaign Efficiency: Use customer data from Bigin to create personalized marketing campaigns in Mailchimp, leading to higher email open and conversion rates.

However, some users struggle to integrate Zoho Bigin with Mailchimp. While the developer provides tools to synchronize data between the two platforms, this feature is only available in the paid versions of Zoho Bigin, starting from the Express plan at $9/month.

This limitation likely stems from Zoho offering its own email marketing platform, Zoho Campaigns, as a competing solution to Mailchimp. Restricting free Zoho Bigin users from integrating with third-party email marketing platforms may be a strategy to encourage adoption of the Zoho ecosystem.

In the following section, we’ll walk you through the steps to integrate Zoho Bigin with Mailchimp.

2. Steps to integrate Zoho Bigin with Mailchimp

Follow these steps to set up the integration:

Log in to Zoho Bigin → Click Settings at the top right corner (next to your account avatar).

In the Settings menu on the left, locate and click on Toppings as shown in the illustration.

On the right, go to the Marketplace tab. Use the search bar to find "Mailchimp for Bigin."

When the Mailchimp for Bigin integration interface appears, click Activate to start the process.

Click Continue to proceed.

Scroll down, agree to Zoho’s terms, and click Activate again.

Return to the Toppings page to see Mailchimp listed among the applications.

In the Build by Bigin tab, find Mailchimp and click Setup Now to continue.

Enter your Mailchimp username and password → Authorize the integration by logging into your Mailchimp account.

After logging in, go to Configure Audience Lists to be Synced → Click Configure to sync data between Mailchimp Audience and Bigin Contacts View.

Note: You can sync up to five Audience lists with a single Bigin account.

Key notes:

• Even after integration, periodically check that the Mailchimp integration is functioning correctly on Zoho Bigin.
• Address issues such as sync errors or API disconnections promptly to maintain smooth platform performance and avoid disruptions to your workflow.

3. Conclusion

Integrating Mailchimp with Zoho Bigin not only improves data management but also enhances customer engagement and marketing campaign efficiency. This integration combines the strengths of CRM and marketing automation to create a modern, streamlined, and effective business process.