CRM

8 awesome apps built into Zoho CRM Plus

Zoho CRM Plus is a comprehensive solution featuring 8 powerful apps designed to optimize business performance and enhance customer experiences. This article will break down everything you need to know about these 8 integrated apps in Zoho CRM Plus.

1. Zoho CRM

Zoho CRM is almost the "core" software of Zoho CRM Plus. It is a customer relationship management (CRM) application designed to help businesses manage all customer information, products, and partner companies, thereby optimizing business efficiency.

You can think of Zoho CRM as similar to platforms like Salesforce, Pipedrive, or HubSpot CRM. However, when integrated into Zoho CRM Plus, it becomes exponentially more powerful. It provides a comprehensive ecosystem that connects all departments, from sales and marketing to customer support, with highly intelligent and convenient automation features.

Not just limited to CRM, it becomes a powerful tool that helps businesses elevate their strategies and achieve breakthroughs in every stage of development!

BENOCODE also has several articles related to Zoho CRM. If you have time, feel free to explore them to gain deeper insights into this platform.

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2. Zoho SalesIQ

Zoho SalesIQ provides live chat features and customer support via email. Leveraging the virtual assistant Zia, it can automatically analyze customer behavior and predict their next actions based on historical data.

Zia also helps automate chat responses, send personalized messages, and suggest relevant products to customers as they interact with the website. This not only enhances the customer experience but also increases the chances of converting potential customers into actual buyers quickly and efficiently.

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3. Zoho Campaigns

Zoho Campaigns is a platform that supports businesses in executing email and SMS marketing campaigns, designing emails, managing email databases of potential customers, and creating effective campaigns to retain customers.

You can think of Zoho Campaigns as similar to Mailchimp or ActiveCampaign. These platforms aim to help businesses effectively reach customers via email, create automated marketing campaigns, and optimize conversion rates.

However, Zoho Campaigns has an advantage when integrated within Zoho CRM Plus due to its ability to quickly and accurately synchronize data. This allows for optimized campaigns, precise segmentation, and more accurate customer targeting.

For example, Zoho Campaigns can utilize data from Zoho CRM to segment audiences precisely, such as loyalty campaigns for existing customers, exclusive promotions for VIP clients, or re-engagement campaigns for inactive users. This means your marketing campaigns will be more effective and professional.

Additionally, businesses save time by not having to switch between multiple platforms and reduce costs compared to purchasing standalone applications.

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4. Zoho Social

As the name suggests, Zoho Social provides a full suite of features related to social media management, such as post scheduling, ad planning, and message management.

You can connect Zoho CRM Plus with social media accounts from platforms like Facebook, Instagram, LinkedIn, and Twitter to track all customer interactions in one centralized system. Data from social media is synchronized with Zoho CRM Plus, allowing sales and customer support teams to monitor interaction history and respond to customer concerns more efficiently.

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5. Zoho Projects

Zoho Projects is a project management tool designed to optimize teamwork. Teams can work more efficiently by creating and managing tasks, tracking time, assigning work, planning, monitoring progress, and generating detailed reports for each task and team member.

Zoho Projects is included in Zoho CRM Plus to help businesses manage customer-related projects and streamline workflows. This integration synchronizes data from Zoho CRM (such as customer information and business opportunities) with project activities in Zoho Projects.

This not only enhances collaboration between sales teams but also makes it easier to track project progress and effectiveness, ultimately improving customer service and user experience.

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6. Zoho Analytics

With Zoho Analytics, Zoho CRM Plus becomes even more powerful. This robust data analysis application helps businesses transform raw data into detailed and visually appealing reports.

Zoho Analytics allows users to create dashboards, generate dynamic reports, and analyze customer trends and behaviors. This enables businesses to manage customers more effectively and make strategic decisions based on real data, optimizing sales, marketing, and customer service processes.

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7. Zoho Desk

Zoho Desk is a customer service management tool that optimizes business support processes. It helps organize and handle customer support tickets more efficiently.

All customer issues and inquiries are automatically categorized and assigned based on pre-set business configurations.

When integrated with Zoho CRM, Zoho Desk can access customer information (such as purchase history, transactions, and customer relationships), enabling support teams to provide personalized solutions and address customer requests quickly and accurately, thereby improving customer satisfaction.

Businesses can also easily track response and resolution times, allowing them to develop strategies to enhance customer support in the future.

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8. Zoho Survey

Zoho Survey is an online survey tool integrated within Zoho CRM Plus. It helps businesses quickly collect feedback from customers, employees, or any other partners.

With Zoho Survey, users can easily create and send surveys, gather data, analyze results, and generate reports to improve their products or services.

The presence of Zoho Survey in Zoho CRM Plus allows businesses to save time by swiftly collecting customer feedback and integrating it with other applications within the Zoho ecosystem. This ultimately helps optimize customer service and enhance product quality.

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