Zoho Commerce's standout features are divided into three main categories: Creating Your Store, Managing Store Operations, and Promoting Your Store.

1.1. Creating an Online Store

• Design Your Store Without a Designer
  You don’t need to hire an expensive web developer. Zoho Commerce offers a drag-and-drop website builder that lets you customize everything, from layout to design, ensuring your website looks professional and reflects your brand's personality.

Professional Online Store Creation with Zoho Commerce

Example: Suppose you want to sell fashion products. Zoho Commerce offers a range of mobile and desktop-optimized templates with modern designs and large images to showcase your latest fashion collections. Simply choose a template, customize colors, fonts, and logos, and you’ll have a beautiful online store tailored to sell fashion products.

• Integrated Modern Features

  • Supports Multiple Currencies: Customers from Japan can pay in Yen, while those from the U.S. can pay in Dollars. Zoho Commerce supports various currencies to ensure international customers can comfortably pay in their preferred currency.
  • Smart Product Catalog: Group products into categories to make it easier for customers to browse and explore.
  • Integrated Blog Tool: Besides selling, you can maintain an engaging blog right on your website. Share knowledge, experiences, or brand stories to attract customers and naturally improve SEO.
  • Custom Landing Pages: Especially useful for promotional campaigns or product launches to improve conversion rates.

1.2. Managing Store Operations

• Simple and Efficient Product Management
  Zoho Commerce allows you to easily add or update products. You can upload multiple images, add detailed descriptions, and optimize products with meta tags for better SEO.

• Track Inventory in Detail
  The smart inventory management system helps you track products by batches and serial numbers. This feature is especially useful for managing products with specific lifecycles, such as food or pharmaceuticals.

• Smart Customer Management
  Zoho Commerce lets customers access their profiles to track order status, store addresses, and view purchase history. They can also easily cancel or return orders without direct contact with you.

• Streamlined Shipping and Payment
  The platform integrates with popular shipping services, allowing you to set up shipping zones, display delivery times, and manage shipping costs. It also offers various payment gateways, including PayPal, Stripe, and Razorpay, ensuring a seamless payment process for both you and your customers.

• Automate Taxes and Role Management
  Automatically calculate taxes based on the sales region and sync with Zoho Books to record transactions and prepare tax records with ease.
  Grant separate access levels to staff as your business grows to maintain security while ensuring operational efficiency.

1.3. Promoting Your Store

Zoho Commerce not only helps you sell but also promotes your brand to the right target audience.

• AI-Powered Product Recommendations
  Zoho Commerce uses artificial intelligence (AI) to analyze customer behavior and offer personalized product suggestions. For customers who bought high heels, AI might recommend matching outfits like evening dresses, handbags, or silver bracelets. This boosts sales and enhances customer satisfaction by making them feel understood.

• Recover Abandoned Carts
  Another valuable feature is the automated email marketing tool that targets customers who have added items to their carts but haven’t completed the transaction. This is an effective way to remind them to finish their purchases.

• Launch Coupons and User-Generated Content
  Zoho Commerce lets you create promotional programs or exclusive discount coupons. The platform also integrates customer reviews, helping you build credibility without additional costs.

• Sell Anywhere with the "Buy Now" Button
  Even if you don’t have a full-fledged website, you can embed a “Buy Now” button on any platform. Zoho Commerce allows you to sell products quickly and easily.

• Advanced Analytics and Reporting
  With advanced analysis and reporting tools, you don’t have to guess your next steps. Data like heatmaps, A/B tests, and sales statistics are clearly presented to help you make informed decisions.

• Integrate with Other Zoho Apps
  The uniqueness of Zoho Commerce lies in its seamless integration with other Zoho applications, such as Zoho CRM, Zoho Campaigns, and Zoho Inventory. This integration makes it easy to scale your operations as your business grows. For example, you can use Zoho Campaigns to automate email marketing to new customers or use Zoho CRM to track customer interactions.

2. Zoho Commerce Pricing

Zoho Commerce offers three main service packages: Starter, Professional, and Advanced, with prices ranging from $22/month (billed annually) for the Starter plan to $140/month for the Advanced plan (when paid annually).

• Starter Plan ($22/month)
  Ideal for new businesses, with basic features: responsive website design, SSL certificate, and free hosting. However, you are limited to 2,000 products and only 2 user accounts.

  • Pros: Low cost, suitable for testing business ideas.
  • Cons: Lacks advanced features like product filters, advanced couponing, and fraud analytics.

• Professional Plan ($60/month)
  This plan increases the product limit to 10,000, allows 5 user accounts and 6 collaborator accounts. It also includes a cart abandonment email feature to minimize sales loss.

  • Pros: Suitable for growing businesses with expansion needs.
  • Cons: Some B2B features like price lists and shipment tracking are not supported.

• Advanced Plan ($140/month)
  Designed for larger businesses, this plan can manage up to 50,000 products, includes smart product filters, upgrade menus, and integrates many B2B features, making it ideal for optimal e-commerce operations.

  • Pros: Comprehensive and powerful, ideal for large businesses and complex business strategies.
  • Cons: High cost, not suitable for small businesses.

3. Zoho Commerce Pros and Cons

3.1 Pros

• Strong Integration within the Zoho Ecosystem
  Zoho Commerce tightly integrates with backend applications like Zoho Books, Inventory, CRM, and SalesIQ, helping you manage orders, inventory, and post-sales customer service easily.

• User-Friendly and Intuitive
  The drag-and-drop website builder allows even non-programmers to create a basic e-commerce site. Zoho also provides over 40 integrated apps to manage all aspects of your business.

• Affordable Pricing
  Zoho Commerce's pricing is reasonable for small and medium-sized businesses, allowing them to access professional e-commerce tools without significant investment.

• Marketing Features Support
  Integrated tools like Google Analytics, Facebook Pixel, and features like a floating WhatsApp icon make it easy to track the effectiveness of marketing campaigns.

• Variety of Designs
  There are many design templates available, making it easy for users to create websites without sticking to fixed templates.

3.2 Cons to Address

• Some basic e-commerce features, like product filters and hover-to-zoom on product images, are not provided by default.

• No option to edit code for custom design layouts.

• The API is limited, not fully supporting third-party e-commerce platforms (like Shopee, Lazada, Tiktok Shop, etc.) for inventory synchronization.

• Bulk uploading product images is time-consuming and requires users to manually link each image to a product.

• No free plan. Users can only use a 14-day trial, and after that, they must pay to continue using the service.