Asana
Easy to use with a simple, intuitive interface.
Supports effective communication and collaboration within teams.
Flexible integration with over 200 popular applications.
Supports remote working via convenient mobile applications.
Free for individuals and small groups with many basic features.
No Vietnamese support yet
No internal time tracking feature.
Lacks complex visualization tools like mind maps.
Not optimized for working with external clients
Complicated and not suitable for small teams or simple projects.
Overview about Asana
What is Asana?
Many teams and businesses face the challenge of being "overwhelmed with tasks," as projects and responsibilities pile up without a clear end in sight. Addressing these common concerns, Asana emerged as an optimal solution for streamlining work, focusing resources, and fostering clarity across departments.
Launched in 2011 and officially commercialized in 2012, Asana quickly became a trusted companion for millions of users worldwide. The name “Asana” originates from Sanskrit, referring to a yoga pose symbolizing intense focus – a balance between form and inner peace. This concept inspired the co-founders, Dustin Moskovitz and Justin Rosenstein, to create a work management tool that embodies simplicity, focus, and efficiency.
Asana Homepage
While working at Facebook, Dustin and Justin noticed that more than half of their team’s time was wasted on non-essential activities like meetings, emails, and searching for information. Core tasks were often delayed due to the chaos of minor, disorganized tasks.
Born from this realization, they envisioned Asana as an intelligent task list where each team member could clearly see what they needed to do, the deadlines, and who was responsible. The result was a work environment that replaced chaos with creativity and intense focus.
How Asana Works
Asana operates like a massive to-do list for the entire company. Users can create tasks, assign responsibilities, and track progress directly on the platform. Work is organized into projects, which are further divided into detailed tasks with descriptions, attachments, and subtasks.
Here, users can:
- Create and assign tasks to individuals or teams.
- Share documents and provide direct feedback on specific tasks.
- Plan and track projects using tools like the Timeline or calendar, ensuring everyone stays on track.
With its flexible customization options, Asana is suitable for various types of organizations and teams, from marketing to product development. Users can participate in multiple teams, work on multiple projects, and still keep everything organized and under control.
Features of Asana
1.1 Integration of Multiple Project Views
One of Asana's standout features is its ability to integrate multiple project views, including Kanban board, List, Timeline, Calendar, and Gantt chart.
Board View
In Board View, Asana transforms tasks into cards resembling sticky notes. These cards can be dragged and dropped across columns such as "New," "In Progress," and "Completed." This layout provides a clear visualization of workflows and allows tracking details like due dates, assignees, and subtasks directly on each card.
List View
For those who prefer managing tasks in a list format, Asana’s List View is the ideal option. Here, you can arrange project steps from start to finish and customize the layout by dragging and dropping tasks into different sections to stay organized. This mode also functions as an intelligent spreadsheet, enabling you to label tasks and use columns for automatic summation, averaging, or counting.
Timeline View
The Timeline View lets you create a timeline in seconds to visualize the start, end, and overlap of tasks. You can also identify "blockers" – tasks that cannot begin until another is completed – ensuring smooth progress without interruptions.
Calendar View
This view allows you to plan out your month and track tasks on a calendar. Any gaps or overlaps in the schedule are clearly displayed. Simply dragging and dropping a task to a new date will automatically update the entire schedule.
1.2 Project Management Structure
Goals
Goals represent high-level objectives that define the primary priorities of an organization or team. Acting as a guiding beacon, Goals align the team's efforts in a unified direction.
Portfolios
Portfolios are collections of related projects, akin to "work containers" that help you monitor progress aligned with specific initiatives or objectives.
Projects
Projects are the space where tasks related to a specific initiative are stored and managed. Each project can be displayed as a list, Kanban board, timeline, or calendar, accommodating diverse management needs.
Tasks
Tasks are the most fundamental unit in Asana. They allow you to assign work, set deadlines, add followers, and customize fields. Each task includes detailed information such as:
- Task description: Add detailed descriptions with rich formatting like bullet lists, links, or tables to ensure clarity.
- Provide context: Attach or embed relevant files directly within the task so all essential information is centralized.
- Set deadlines: Specify dates and times or time ranges to keep tasks on track.
- Assign responsibilities clearly: Designate tasks to specific individuals to eliminate confusion and ensure clarity on who is responsible.
Tasks can also be “multi-homed”, meaning they can exist in multiple projects simultaneously for flexible organization.
Subtasks
If tasks are the building blocks of a project, subtasks are the finer details that complete it. Each task can have up to 5 levels of subtasks, but it's generally recommended to keep this to 2–3 levels to avoid complexity.
Sections
Sections divide tasks within a project into stages, priority levels, or specific categories. They help create a more structured and manageable workflow.
1.3 Communication and Collaboration
In a team, communication is the key to success. Asana understands this and provides "smart" communication tools directly within the platform.
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Internal Messaging: Employees can message each other directly, create chat groups to discuss and announce tasks, ensuring everyone remains synchronized. This is like a "virtual meeting" that you can join at any time.
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Task Interactions: Directly comment on each task, mention relevant individuals, or add followers to ensure no one is left behind.
1.4 Integrations and Automation
Asana is not just an independent tool, but a "golden piece" in the tech ecosystem. With over 270 integrations, Asana easily connects with Gmail, Google Drive, Slack, Microsoft Teams, and many other applications. Notable integrations include:
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Gmail Integration: Turn emails into tasks with just a few clicks, without switching between apps.
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Slack: Convert ideas, task requests, and actions from Slack into tasks or comments in Asana.
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Microsoft Teams: Turn group discussions into Asana tasks to ensure no information is missed.
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Adobe Creative Cloud: View new tasks, share designs, and receive feedback directly in Adobe without switching apps.
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Jira Cloud: Connect processes between the technical and business teams to track product development stages in real-time.
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Azure Active Directory: Use secure logins and automate user access provisioning.
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Salesforce: Integrate task management and customer management for effective collaboration throughout the sales cycle.
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Google Drive: Attach and share documents directly from Google Drive in Asana.
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Microsoft Office 365: Receive Asana notifications in Microsoft Groups to track work progress.
1.5 Create Automated Reports
In large companies, tracking goals and sharing information can become a challenge when everything is dispersed across difficult-to-find spreadsheets. Asana solves this by offering an easy platform to track and share goals globally with simple steps such as:
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Progress Reports: Show the number of tasks completed, remaining tasks, and the average time to complete work. This serves as a telescope, allowing you to see every "corner" of the project.
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Advanced Analytics: For businesses, Asana provides in-depth reports with charts and visualized data, making it easy to assess performance.
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Export Reports: Receive reports automatically in a visual format for easy analysis.
Common Types of Reports:
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Task Report: Displays the total number of new tasks created, tasks in a project, tasks completed, or not completed.
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Project Report: Summarizes the number of active and completed projects, providing a comprehensive overview of progress.
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Upcoming Task Report: Specifically for those responsible, listing tasks that are due soon to ensure no important tasks are overlooked.
1.6 Asana AI Assistant Integration
With AI-powered analysis and suggestions, Asana AI helps you easily identify what really matters in the overwhelming workload. Asana AI speeds up every step of the workflow, from intake to reporting:
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Intake: Classifies and assigns requests immediately.
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Smart Suggestions: Based on data, Asana AI provides detailed analysis and makes prioritization recommendations to keep you on track.
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Planning: Suggests schedules and allocates resources.
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Risk Forecasting: Identifies potential risks during the planning process, allowing you to address them proactively instead of reactively.
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Execution: Assists with content writing, managing revisions, and tracking progress.
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Reporting: Provides real-time insights so you can make confident decisions.
2. Pricing of Asana
The free version is suitable for individuals or small businesses looking to manage basic tasks or try out the platform. However, Asana's paid plans can be quite expensive, primarily suitable for large enterprises with many employees and departments.
These plans offer additional advanced features that cater to complex management needs and workflow optimization. Therefore, for small and medium-sized businesses, Asana may not be the most suitable choice.
Here’s a detailed comparison of the pricing for different plans:
Plan Name | Price | Key Features |
---|---|---|
Personal | Free | - Designed for individuals and small teams (up to 10 users). |
- Manage basic tasks with unlimited projects and tasks. | ||
- Basic features such as dashboards, Kanban boards, and document storage (up to 100MB per file). | ||
- Does not support advanced features such as time tracking, fields, and automation. | ||
Starter | $10.99/user/month | - Designed for teams up to 500 users. |
- Includes all features of the Personal plan. | ||
- Adds features like time tracking, custom fields, and automation (up to 250 automations per month). | ||
- Supports integration with apps like Microsoft 365, Google Workspace, and Slack. | ||
Advanced | $24.99/user/month | - Includes all features of the Starter plan. |
- Adds advanced reporting features, task limits, and dynamic fields (up to 20 task lists). | ||
- Provides up to 25,000 automations per month. | ||
- Includes app integration with other third-party services. | ||
Enterprise | Contact for pricing | - Includes all features of the Advanced plan. |
- Adds security features like SAML, SCIM, data monitoring, and user provisioning. | ||
- Unlimited user and project support. | ||
- 24/7 customer support with customizable customer options. | ||
Enterprise+ | Contact for pricing | - Includes all features of the Enterprise plan. |
- Adds compliance features such as SIEM (Splunk) integration, eDiscovery, and Data Loss Prevention. | ||
- Designed for large organizations with strict security and compliance requirements. |
3. Pros and Cons of Asana
3.1 Pros
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User-Friendly and Intuitive: Asana is designed with a simple, intuitive interface that makes it easy for users to get started, even without experience in project management software. Creating tasks, assigning work, and tracking progress takes just a few basic steps.
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Effective Collaboration: Asana allows teams to communicate, share tasks, and update progress easily. This feature is particularly useful for remote work or cross-department collaboration, helping "bridge the gap" within an organization.
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Flexible Integrations: Asana supports integration with over 200 popular applications like Slack, Google Drive, and Adobe Creative Cloud, helping synchronize workflows without the need to switch between tools.
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Supports Remote Work: Asana’s mobile app allows you to manage tasks anytime, anywhere. The feature of linking files and notes directly to tasks ensures convenience and avoids switching between platforms.
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Free for Individuals and Small Teams: Asana's free plan offers significant value, especially for users who don't need advanced features. If budgets and needs grow, Asana can cater to those with premium plans like Starter and Advanced.
3.2 Cons
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Lack of Time Tracking: Asana does not offer built-in time tracking. Users need to rely on third-party apps like Toggl or Clockify to meet this need.
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Lacks Advanced Visualization Tools: Compared to competitors like ClickUp or Monday.com, Asana lacks some tools such as mind maps, whiteboards, and workload management features to avoid employee overload.
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No Vietnamese Language Support: Currently, Asana does not support Vietnamese, which could be a drawback for some domestic users.
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Not Suitable for Small Teams: Asana may seem "too much" for smaller teams or simpler projects. If you only need basic management, Asana might become a complicated tool that isn't necessary.
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Not Optimized for External Client Work: Asana primarily serves internal workflows and lacks features for direct communication or sharing with external clients, requiring third-party tools for integration.
4. Conclusion
This detailed review of Asana highlights it as a powerful companion for work and project management. We hope this article helps you better understand whether Asana is the perfect fit for your team.
If you're interested in exploring more work tools or the latest tech solutions, don't forget to visit BENOCODE. We're always ready to bring you valuable knowledge and the latest technology trends to support your success!
Outstanding features
Integrate multiple project views
Communication and collaboration
Integration and automation
Generate automatic reports
Asana AI Assistant Integration

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